Jesse partners with the most influential brands in culture to build trust in consumers, tell product stories authentically and create more access to being well.
Content as a way to help humans, not just sell something.
If the sole purpose of a partnership is to sell product, it’s unlikely we’ll be a good fit.
But if through our partnership we can create an authentic way to tell your brand’s & product’s story and actually help people while doing so, we’ll work well together — and the people who buy the product will be happier because their needs were served thoughtfully along the way.
“We partnered with Jesse and The Big Quiet on smartwater and it was one of our most successful partnerships. “
- Kate Santore, Director of Marketing & Innovation at Coca-Cola
Featured Collaborations
GM Super Cruise
I worked with GM on “The Calmest Man on the i-405” commercial celebrating GM’s new hand’s free Super Cruise technology for their GM Exhibit Zero campaign. Watch the commercial
Beats by Dre Mindfulness Today
Beat’s “The Sound of Now - A Look at Mindfulness Today” campaign featured imagery from my actual meditation locations in NYC, including the NYC subway
smartwater mobile meditations
A content series of 1 minute guided meditations. Part of a larger partnership between The Big Quiet and smartwater spanning 20 consumer facing events and a series of internal team experiences
Common “Imagine”
Grammy winning rapper Common invited me to guide a live meditation with him to celebrate the release of his 2021 single “Imagine”
adidas #heretocreate campaign
adidas invited me to work with their creative team and c-suite to help educate their leaders on community building and mindfulness principles to incorporate into their #heretocreate campaign
Knob Creek Reflection Series
I co-hosted a video series with Knob Creek’s Master Distiller Fred Noe to help Knob Creek consumers find smarter ways to work, build a legacy and reward themselves along the way. Adweek covered the series
“Jesse has the ability to instantly relate to consumers with his humor and authenticity, gaining their trust right off the bat.”
-adidas
Featured Collaborations
Audible Originals Sleep Collection
The Big Quiet and I partnered with Audible Originals to create a collection of best-selling guided meditations, music and exercises. Listen here
Spotify for Artists
I worked with Spotify on a series of content to help artists avoid creative burnout and incorporate mindfulness into their creative process and touring
Miguel X The Big Quiet
The Big Quiet and I partnered with grammy winning musician Miguel and Michelob Ultra Pure Gold on a mass meditation experience at SXSW. Read Adweek’s review of the partnership
Amex success makers
A series of meditation workshops and branded video content for Amex exploring the question “Is Mindfulness the Secret to Effective Leadership?”
Lululemon Mens mindful leadership
Featured in Lululemon Men’s campaign, I highlighted accessible ways to bring meditation and mindful leadership into the entrepreneurial journey
“Jesse’s work has been an incredible tool for sweetgreen to connect to new customers authentically and to build community in a truly transformative way.”
- Nate Ru, Co-Founder and CMO of Sweetgreen
My work has been covered by
Featured Press
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The New York Times
"The Meditation Expert"
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GQ
“Here’s Why You’re So Burned Out (and What You Can Do To Fix It)”
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Vogue
“700 People Turned Up for a Mass Meditation in New York City Last Night—I Was One of Them”
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Fast Company
“What It's Like to Meditate on The Top of The World Trade Center”
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Cheddar TV
“Meditation Event Selling Out Country’s Most Iconic Venues”
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The Tamron Hall Show
“He Used Meditation to Rid Stress, Now He’s Selling Out Arenas”
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The Wall Street Journal
“Rebranding Meditation for Millennials”
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ABC News
“How Jesse Israel Went from Record Label Maverick to Meditation Club Founder Without Missing a Beat”
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Wisdom 2.0
“The New Face of Mindfulness”